Cookie Policy

Last updated: 15th January 2026

1. Introduction

This Cookie Policy explains how InfinitePulse AG ("we", "our", or "us") uses cookies and similar tracking technologies on our website infinitepulse.world. This policy should be read alongside our Privacy Policy to understand how we collect, use, and protect your personal data.

2. What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners about how users interact with their sites.

Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). They can also be "first-party cookies" (set by the website you're visiting) or "third-party cookies" (set by other websites whose services are used on the page you're visiting).

3. Why We Use Cookies

We use cookies for several purposes:

• Essential functionality: To enable basic website features and security
• Analytics: To understand how visitors use our website and improve user experience
• Personalisation: To remember your preferences and settings
• Marketing: To deliver relevant advertisements and measure campaign effectiveness

4. Types of Cookies We Use

4.1 Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and cookie consent management. The website cannot function properly without these cookies.

4.2 Analytics Cookies

We use Google Analytics to collect information about how visitors use our website. These cookies help us understand which pages are most popular, how visitors navigate through the site, and identify areas for improvement. The information is collected anonymously and used to improve our website's performance and user experience.

4.3 Functional Cookies

These cookies allow the website to remember choices you make (such as your language preference or cookie consent choices) and provide enhanced, more personalised features. They may be set by us or by third-party providers whose services we have added to our pages.

4.4 Marketing Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They may be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads for advertising and remarketing purposes.

5. Specific Cookies Used

The following table details the specific cookies that may be set when you visit our website:

6. Third-Party Cookies

Our website may contain content from third-party services that may set their own cookies. The main third-party services we use include:

6.1 Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information anonymously and report website trends. You can learn more about Google Analytics and privacy at Google's Privacy Policy.

6.2 Google Ads

We use Google Ads for advertising and remarketing purposes. Google may use cookies to show you relevant advertisements across the web. You can manage your Google Ads preferences at Google Ads Settings.

6.3 Google Fonts

Our website uses Google Fonts to display text with custom fonts. When you visit our site, Google may collect information about your visit to provide the font service.

7. Managing Your Cookie Preferences

You have several options for managing cookies on our website:

7.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customise your cookie preferences by category

You can change your preferences at any time by clicking the cookie preferences link in our website footer.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block cookies from particular sites
• Block all cookies from being set
• Delete all cookies when you close your browser

Please note that deleting or blocking cookies may impact your user experience and some website features may not function properly.

8. Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to adjust how Google Analytics and Google Ads behave based on your consent choices. This ensures that:

• If you consent to analytics cookies, Google Analytics operates normally
• If you consent to marketing cookies, Google Ads can personalise advertisements
• If you decline certain cookies, Google services operate in a privacy-enhanced mode
• Your consent preferences are respected across all Google services on our site

9. Data Retention

Different cookies have different retention periods:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain until they expire or you delete them
• Analytics data: Google Analytics data is retained for 26 months by default
• Advertising data: Google Ads cookies typically expire after 30-90 days

10. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy and, where appropriate, provide additional notice.

11. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: